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by BusinessNews Publishing : Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-d8158 | The must-read summary of Jagmohan Raju and W. John Zhang’s book: “Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability”.This complete summary of the ideas from Jagmohan Raju and W. John Zhang’s book “Smart Pricing” demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much though… Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book


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[Pub.33edD] Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book PDF | by BusinessNews Publishing


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Laddering Unlocking Potential Consumer Behavior PDF E58b55cbb

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by Eric V. Holtzclaw : Laddering: Unlocking the Potential of Consumer Behavior

ISBN : #1118566122 | Date : 2013-07-15

Description :

PDF-b3ed3 | Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, market… Laddering: Unlocking the Potential of Consumer Behavior


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[Pub.64OYl] Laddering: Unlocking the Potential of Consumer Behavior PDF | by Eric V. Holtzclaw


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by Businessnews Publishing : Summary: The Long Tail: Review and Analysis of Anderson’s Book

ISBN : #2511048930 | Date : 2016-09-16

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PDF-86a4e | The must-read summary of Chris Anderson’s book: “The Long Tail: Why the Future of Business is Selling Less of More”.This complete summary of the ideas from Chris Anderson’s book “The Long Tail” shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few unit… Summary: The Long Tail: Review and Analysis of Anderson’s Book


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[Pub.48fwr] Summary: The Long Tail: Review and Analysis of Anderson’s Book PDF | by Businessnews Publishing


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by BPP : Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #075174915X | Date : 2000-09-29

Description :

PDF-678a8 | This revision and practice kit focuses on planning and control in strategic marketing management. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01


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[Pub.49BEa] Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01 PDF | by BPP


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Get Past Gatekeeper Straight Decision PDF 13fd7acc3

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by Tom Mallens : Get Past the Gatekeeper: And Straight to the Decision Maker

ISBN : #1910125415 | Date : 2015-03-24

Description :

PDF-49d95 | How to get more leads from senior decision-makers in three easy steps! Tom Mallens presents a practical guide to sales and marketing on LinkedIn for proactive, ambitious and winning sales professionals. Have you ever felt the frustration of not getting your calls put through? Of having your big chance shut down before it started by an aggressive receptionist shouting, ‘No, we don’t take cold calls… Get Past the Gatekeeper: And Straight to the Decision Maker


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[Pub.01RFU] Get Past the Gatekeeper: And Straight to the Decision Maker PDF | by Tom Mallens


Get Past the Gatekeeper: And Straight to the Decision Maker by by Tom Mallens

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by Paul R. Timm PhD : Seven Power Strategies for Building Customer Loyalty

ISBN : #081440569X | Date : 2001-04-15

Description :

PDF-edc18 | Nothing is more important to a company’s long-term health than customer loyalty – yet too many companies settle for empty customer service slogans, misguided programs, and sporadic training. This powerful book introduces a complete program that virtually guarantees customer retention and business growth – including high-impact tactics for consistently exceeding customer expectations through “A-plu… Seven Power Strategies for Building Customer Loyalty


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[Pub.11Iod] Seven Power Strategies for Building Customer Loyalty PDF | by Paul R. Timm PhD


Seven Power Strategies for Building Customer Loyalty by by Paul R. Timm PhD

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Marketing Management: AND Marketing Management and Strategy PDF




by Philip Kotler : Marketing Management: AND Marketing Management and Strategy

ISBN : #1405886455 | Date : 2007-10-04

Description :

PDF-56241 | … Marketing Management: AND Marketing Management and Strategy


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[Pub.29YTN] Marketing Management: AND Marketing Management and Strategy PDF | by Philip Kotler


Marketing Management: AND Marketing Management and Strategy by by Philip Kotler

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Tipping Point Little Things Difference PDF 46ac167cb

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by Malcolm Gladwell : The Tipping Point: How Little Things Can Make a Big Difference

ISBN : #9780316316965 | Date : 2000-02-29

Description :

PDF-46af4 | This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas…. The Tipping Point: How Little Things Can Make a Big Difference


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[Pub.48URT] The Tipping Point: How Little Things Can Make a Big Difference PDF | by Malcolm Gladwell


The Tipping Point: How Little Things Can Make a Big Difference by by Malcolm Gladwell

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Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals) PDF




by Ralph Krüger : Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)

ISBN : #3642371078 | Date : 2013-06-18

Description :

PDF-c11d8 | How can a brand – whether products or services, B2B or B2C, big or small – get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to ide… Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)


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[Pub.31yIj] Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals) PDF | by Ralph Krüger


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by Wolf W. Lasko : Charisma-Talk: Wie Sie Ihrem persönlichen Auftritt den überzeugenden, charismatischen Drive verpassen (German Edition)

ISBN : #3658029838 | Date : 2013-11-14

Description :

PDF-fd321 | Ob ein Vortrag begeistert und das Publikum in seinen Bann zieht, entscheidet sich meist in einem einzelnen Moment. Doch wie stellt man solche Momente als Redner und Vortragender her? Dr. Wolf D. Lasko zeigt, wie Referenten mithilfe von überraschenden Beispielen, spannenden Gedankenexperimenten, leichten Move-Arrangements und powervollen Visualisierungen seine Zuhörer begeistern und motivieren. 5… Charisma-Talk: Wie Sie Ihrem persönlichen Auftritt den überzeugenden, charismatischen Drive verpassen (German Edition)


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[Pub.47Kiz] Charisma-Talk: Wie Sie Ihrem persönlichen Auftritt den überzeugenden, charismatischen Drive verpassen (German Edition) PDF | by Wolf W. Lasko


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by Shady Ramadan : OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business

ISBN : #1520268149 | Date : 2017-01-01

Description :

PDF-6cd7f | Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marke… OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business


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by BusinessNews Publishing : Summary: Buzzmarketing: Review and Analysis of Hughes’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-0d3ac | The must-read summary of Mark Hughes’ book “Buzzmarketing: Get People to Talk About Your Stuff”. This complete  summary of the ideas from Mark Hughes’ book “Buzzmarketing” explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more than the e… Summary: Buzzmarketing: Review and Analysis of Hughes’ Book


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[Pub.74NSt] Summary: Buzzmarketing: Review and Analysis of Hughes’ Book PDF | by BusinessNews Publishing


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by Milind M. Lele : Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business

ISBN : #0749445467 | Date : 2006-02-01

Description :

PDF-df1b7 | ‘”Monopoly Rules” provides a really useful framework for sorting strategies that work from those that don’t. It is exactly how successful entrepreneurs’ minds work’ – Alfred R. Berkeley, former President, The Nasdaq Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly – centered on acquiring ‘an ownable space for a useful period of time in which you can … Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business


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[Pub.64NsW] Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business PDF | by Milind M. Lele


Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business by by Milind M. Lele

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Marketing Communications Report. Communications Strategy with Budget and Timings Plan PDF




by Luke Gipson : Marketing Communications Report. Communications Strategy with Budget and Timings Plan

ISBN : #3656969884 | Date : 2015-06-03

Description :

PDF-fa246 | Project Report from the year 2014 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1st Class / 77%, University of Kent (Kent Business School), course: Business Administration (Marketing), language: English, abstract: The Saga Group is the UK’s leading provider of products and services targeted to people aged 50 and above. These include insurance, perso… Marketing Communications Report. Communications Strategy with Budget and Timings Plan


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[Pub.09SWm] Marketing Communications Report. Communications Strategy with Budget and Timings Plan PDF | by Luke Gipson


Marketing Communications Report. Communications Strategy with Budget and Timings Plan by by Luke Gipson

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PhotoWars Strategy Simulation Digistrat PDF




by Mohan Sawhney : PhotoWars Strategy Simulation Digistrat

ISBN : #0130258318 | Date : 1999-10-21

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PDF-1d2b8 | For undergraduate/graduate-level courses in Strategic Marketing and Marketing Management. Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the rich and complex consumer imagining arena (including video and still imaging)-an area that is undergoing a transition to digital technology, with many new players from the computer industry vy… PhotoWars Strategy Simulation Digistrat


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